Future of Business Survey Case Study
In 2016, the Global Partnership for Sustainable Development Data (GPSDD) was approached by Facebook with an idea to collaborate on a research project consisting of a survey of SMEs who use the Facebook platform for business purposes. In the spirit of fostering public-private partnerships, the GPSDD secretariat connected the Facebook team with two GPSDD partners, the Organization for Economic Development and Cooperation (OECD) and the World Bank. These three entities, in partnership, launched the Future of Business Survey as a new source of information on SMEs. The survey, originally launched monthly and now collected bi-annually, provides “a timely pulse on the economic environment in which businesses operate and who those businesses are to help inform decision-making at all levels and to deliver insights that can help businesses grow.”
Read this case study to find out more about the background, outcomes, and next steps for the Future of Business Survey.