The session is structured with a role-playing scheme, where through groups of five people, each person will have a role: Manager, IT, Data Expert, Process Manager, Robot. With these roles, a simple challenge will be delivered aimed at generating a data use product and they must organize the team, work time, and training needs.

The goal is to carry out the actions so that the person who is the robot can automatically respond to the challenge posed. This activity seeks for participants to understand how an artificial intelligence project works, and what is needed to create this robot.

Everyday case studies will be used such as improving sales, improving brand, improving relationships with suppliers. At the start of the challenge, participants will be given a toolbox of data, data processing and visualization.