Paragon is a global network of market research agencies, their clients, NGOs, academics & government partners, working together to bring the services of Market Research Industry into measurement & implementation of SDGs.
As market research industry, we already collect a lot of data and insights into people and their lives all around the world. And through Paragon, we bring our expertise to use and interpret this data and insights for the measurement and realization of SDGs. We provide market research data that is both quantitative and qualitative to answer the SDG questions. And all these services are provided at a pro-bono basis to parties working towards SDGs.
We can help in three different ways:
- Digging into existing market research data to look for answers to help with an SDG question
- Through adding questions to the surveys that are already being fielded by our current member companies
- Through starting new ad-hoc studies tailor made to answer specific SDG questions
Priorities as a partner of the Global Partnership for Sustainable Development Data
To leverage our data and resources to help drive the SDGs for the betterment the human kind. We are aware that humanity has the very hard task of bringing sustainable development to our world. And we, as the members of the Global Market Research Industry, feel responsible and accountable. Therefore, as Paragon, we commit to help the nations in their efforts to bring sustainable development to our world, through the utilization of market research data.